Leadership Program

The challenge of building strategy in accordance with employees motivation and performance

In IT companies, the leadership team is responsible for setting and implementing strategies that drive the company’s success. However, when the leadership team fails to communicate these strategies effectively or when there is a misalignment between the strategies at different levels, it can result in pain points for the team and employees.

One of the main challenges faced by the leadership team is balancing the short-term and long-term strategies. While short-term strategies can produce quick wins, long-term strategies are essential for sustainable growth. This can create a tension between achieving immediate results and investing in long-term initiatives, leading to confusion and frustration for employees.

Another challenge is related to the clarity of the strategies. If the strategies are not well-defined, employees may not know what they are working towards, which can lead to a lack of direction and focus. This can result in wasted time and resources, lower productivity, and missed deadlines.

Additionally, the lack of alignment between different levels of strategies, such as corporate, divisional, and individual goals, can cause confusion and frustration. When employees do not see the connection between their work and the company’s objectives, it can lead to a lack of motivation and engagement.

These pain points can ultimately demotivate employees and affect productivity and timelines. When employees are not motivated, they are less likely to put in their best effort, resulting in lower quality work and missed deadlines. This can lead to a decline in productivity and increased costs for the company.

In conclusion, IT companies need to ensure that their leadership team communicates clear, well-defined strategies that are aligned at different levels to avoid demotivating their employees. By doing so, they can enhance productivity, meet timelines, and achieve sustainable growth.

Our solution

Personal qualities such as strategic thinking, flexibility, collaboration, transparency, and decision-making, as well as effective communication, are all essential components of successful strategy balancing across different time horizons. Leaders who possess these qualities and communicate effectively with their team members are more likely to achieve a balance between short, mid, and long-term strategies that lead to sustainable growth and success:

Personal skill	Why is it needed	Solution from neuroscience
Strategic thinking	Effective strategy balancing requires individuals with strong strategic thinking skills. They need to be able to see the big picture and anticipate how different decisions will impact the company's short, mid, and long-term objectives.	Neuroplasticity is the brain's ability to reorganize itself by forming new neural connections throughout life. This process can lead to enhanced cognitive abilities, including strategic thinking skills. A study published in the journal "NeuroImage" found that individuals who underwent cognitive training showed increased activity in areas of the brain associated with strategic thinking, such as the prefrontal cortex. Additionally, balancing hemispheres can improve the coordination between the left and right hemispheres of the brain, leading to enhanced creativity and problem-solving abilities.
Flexibility	The ability to adapt to changing circumstances is also important when balancing strategies. The market, technology, and other factors can change rapidly, and leaders need to be flexible enough to adjust their plans accordingly.	Activation of the parasympathetic system, which is responsible for the "rest and digest" response, can help individuals manage stress and increase their ability to be flexible in their thinking. When the parasympathetic system is activated, it helps the body and mind relax, reducing the effects of stress on the body and mind. This, in turn, can help individuals be more open to new ideas and more willing to consider alternative approaches to problem-solving.
Collaboration	Effective communication and collaboration between team members is essential to ensure that strategies are balanced across different time horizons. Teams need to be able to work together to create a shared understanding of the company's objectives and how different strategies will help achieve them.	Balancing hemispheres can also play a role in enhancing collaboration skills. The left hemisphere is often associated with analytical thinking, while the right hemisphere is associated with creative thinking. When both hemispheres are balanced, individuals can draw on both types of thinking to collaborate effectively with others. Additionally, activation of the parasympathetic system can help individuals manage stress and stay calm during collaborative efforts, leading to more productive and harmonious outcomes.
Transparency	Transparency and open communication are crucial to ensure that everyone is on the same page when it comes to strategy balancing. Leaders need to be able to communicate clearly and openly with their team members to ensure that everyone understands the company's objectives and how different strategies will help achieve them.	Neuroplasticity can also enhance the personal quality of transparency. By increasing brain plasticity, individuals can become more open to feedback and more willing to communicate openly and honestly with others. Additionally, balancing hemispheres can help individuals process information more efficiently, allowing them to better understand complex issues and communicate their ideas more clearly.
Decision-making	Effective decision-making skills are also essential when it comes to balancing strategies. Leaders need to be able to weigh the pros and cons of different options and make informed decisions that align with the company's objectives.	Neuroplasticity and activation of the parasympathetic system can also enhance decision-making abilities. By improving cognitive function and reducing the effects of stress, individuals are better equipped to make informed decisions. Additionally, balancing hemispheres can help individuals weigh the pros and cons of different options and make decisions based on both analytical and creative thinking.

Below we describe how our main tools help us achieve required qualities:

Tool	Activation of the parasympathetic system	Neurogenesis	Balancing hemispheres	Neuroplasticity	Immune
Sound healing	When the parasympathetic system is activated, it helps the body and mind relax, reducing the effects of stress on the body and mind. This, in turn, can help individuals manage stress and increase their ability to be flexible in their thinking. Sound healing can also help individuals enter into a meditative state, which has been found to be an effective way to activate the parasympathetic system.	Sound healing increases blood flow and oxygenation: Sound healing can also help increase blood flow and oxygenation to the brain, which is important for supporting neurogenesis. Research has shown that increased blood flow to the brain can enhance neurogenesis in the hippocampus, a region of the brain that is critical for learning and memory.	Sound healing can also help increase blood flow and oxygenation to the brain, which is important for supporting neurogenesis. Research has shown that increased blood flow to the brain can enhance neurogenesis in the hippocampus, a region of the brain that is critical for learning and memory.	Sound healing has also been found to enhance neural plasticity, which is the brain's ability to change and adapt in response to new experiences. Neural plasticity is important for learning and memory and is also associated with improved mood and emotional regulation.	Reducing stress and anxiety: Sound healing can help reduce stress and anxiety, which can have a negative impact on neurogenesis. Chronic stress has been found to decrease neurogenesis, while reducing stress and anxiety can increase it. Sound healing techniques such as binaural beats, which use specific sound frequencies to stimulate brain waves, have been found to be effective in reducing stress and anxiety and promoting neurogenesis.
Embodyment For example, yoga, tai chi, mindfulness meditation, breathwork and aerobic exercises.	These practices involve slow, deliberate movements, deep breathing, and a focus on bodily sensations, which can help calm the mind and reduce stress. By activating the parasympathetic nervous system, embodiment practices can promote relaxation, reduce anxiety, and improve sleep quality.	Research has shown that physical exercise can stimulate the growth of new neurons in the hippocampus, a region of the brain that is critical for learning and memory, it also enhances cognitive function.	Embodiment practices can help balance the hemispheres of the brain by engaging both sides of the body in coordinated movements, and by promoting a state of relaxation and mindfulness that allows the brain to function in a more integrated and coherent way. For example, yoga poses often involve asymmetrical movements that require both sides of the body to work together in a coordinated way, which can help balance the activity between the two hemispheres of the brain. Similarly, practices such as tai chi and meditation can help promote relaxation and mindfulness, which can help reduce stress and promote coherence between the two hemispheres.	Embodiment practices promote neuroplasticity by stimulating the growth of new neural connections and enhancing the strength and flexibility of existing connections. Mindfulness meditation has been shown to increase the thickness of the prefrontal cortex, which is an area of the brain associated with attention, emotional regulation, and decision-making. Meditation can also increase the activity of the default mode network, which is a network of brain regions involved in self-reflection and mind wandering. Embodiment practices can also help promote neuroplasticity by stimulating the brain's reward and motivation systems. When we engage in activities that are enjoyable, challenging, or meaningful, our brains release dopamine, a neurotransmitter that is associated with pleasure and motivation. This can help promote the growth of new neural connections and enhance the strength and flexibility of existing connections.	Research has shown that physical exercise can enhance immune function by increasing the production of white blood cells and reducing inflammation. Embodiment practices such as yoga and tai chi have also been found to support immune function by reducing stress and promoting relaxation.

You can read scientific foundations and researches made in some companies in our blog.